Did you know people love to buy but hate to be sold? Hate to be sold means they hate to be deceived by the companies, and hate to feel pressurized for buying. The situation is no different in education and migration as well. Your clients hate to be manipulated by the agencies. That’s why they hate when you sell the services. Most of them feel that in a counseling session, someone is trying to influence their decisions and trying to manipulate them even when they are not.
So, now you are in the business, how do you sell your services?
Well, it’s all about effectively you can make your customers feel that you are simply helping them figure out what they want.
Know more about your clients
You don’t know what your clients want, and that’s a fact. You simply can’t assume your clients’ preferences. Rather, put ahead relevant questions in front so that it will be easier for you and them to understand the requirements better. Only the right questions will lead to finding out what’s important and what’s not. Gradually after each answer, you should be able to know their preference, their career goals, their financial status, and background. This will also allow you to know how to put yourself in the next step. Doing this will let you sell your services with a better value proposition.
Give your prospects what they want
You’re just helping your prospects to get what they want. So you don’t have to exaggerate any extra details that might not interest them. We try to control our client’s decisions. But we actually have no power over this. This only makes your clients feel that we are trying to influence them. We have to understand that our objective is to help our clients see what all are there on the plate and what all the dishes are about.
It’s up to the client that they pick one of them. So, for instance, you should not be telling them which country and university to prefer for abroad studies. You should rather be stating the pros and cons of every state. You should rather tell them what career benefits they can have through a particular course. And depending upon their interest, leave it up to them to choose.
Do not rush over decisions
Oftentimes, we rush over converting the clients so much that we miss seeing the bigger picture. The bigger picture is, that it’s not only about conversion at the moment. It’s about building rapport, building trust, and building a long-term relationship. Let them take time. Rather, you can follow up with them on a regular basis. Send them important updates and news regarding the career they want to choose. Remind them through a nice gesture of festive greetings and offers. Keep telling your prospect how to get what he wants. Simply, you can be in touch with them through various mediums just to engage them with valuable content they are actually searching for. Hence, all of this will help them recognize you as a better seller. This will create a better perception so that you can sell your services better.
To conclude, first you need to be found whenever they are searching. And once they have found you, it’s up to you how you present yourself. Because remember, they like knowing from you but not you telling them.
A CRM system like Agentcis can help you out in dealing with your prospects efficiently and converting them into your clients.