Have you ever thought that the agency culture you choose to instill in your business can make or break your company?
Culture is a way of life for a group of people or a team – a synergy of ideas, beliefs, values, mannerisms, and symbols that they pass on from one generation to another. Businesses too need a culture of their own; a set of positive and progressive values they can pass on to their employees, thereby constantly motivating them to perform better.
Building and establishing an education or migration agency culture will not happen overnight, but it is the right thing to do. Especially for service-oriented companies, the sense of business culture they build plays a significant role in their overall growth. When your employees genuinely relish their jobs and workplace ambience, their productivity becomes significantly higher than those who do not.
Part of creating this culture is employee motivation. If your employees do not have the desire to work or their morale is down, their performance will most certainly suffer and affect your agency negatively. Knowingly letting it happen will be foolish and bad for the business. However, the good employers will focus on getting the best out of their team by addressing their physical, emotional, psychological and spiritual needs. They should feel that your agency is a great place to work, and not a burden!
Here are some attributes that can help you grow a strong agency culture and make your company a great place to work:
Create Agency Culture That Focuses On Your CORE VALUES
Ask yourself some pertinent questions. What sort of company mentality do you wish to foster – hardworking, fun, easy going, serious, progressive, enthusiastic, and loyal or some other? Think about your agency goals, mission and vision.
The culture you create must include values that will help achieve your targets. Remember that your agency is also a brand. It has a personality that your business partners and customers can relate to and recognize. If your agency culture does not match the company vision, employees will also begin to lack a sense of direction and mission for their work.
For instance, if you inspire values like honesty and transparency in your agency culture, it will eventually encourage clients to trust your services, a key requirement in your profession.
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Build the Culture of IDEA SHARING
Encourage your employees to share their ideas and suggestions about their work. As they are the ones who will handle the day-to-day operations of the agency, it is important to take their opinions about work seriously and use the feedback positively to grow the business.
You must also create a culture that encourages clarity in communication. Besides keeping employees in the loop, regular communication, online or offline can instill a sense of teamwork.
If your agency is facing challenges like negative customer feedback or high client dropout rates, then your employees may have some of the best solutions. Take them through a brainstorming session and see what ideas they can offer.
Use TECHNOLOGY to Streamline Processes
Ever since businesses have started using technology to streamline their processes, it has become an integral part of the culture. Moreover, the way we use technology and how it makes us work or react can create and change agency cultures. Apart from streamlining your processes, technology is good at enhancing efficiency as well as giving employees the flexibility they need .
Thanks to technology these days, companies do not necessarily need to follow a 9-5 schedule anymore. The ability to be able to balance work and family life is essential for most people. Giving them this option is a small step towards a healthier and more productive agency culture that you wish to inspire.
For instance, you can use Agentcis, an agency management software, to schedule meetings, handle information efficiently, maintain a daily work schedule, make quicker decisions or even predict upcoming challenges and outcomes. You can also make it accessible as per department or employee roles.
Encourage HEALTH & WELLNESS
Health is wealth in every sense. Without good health, your work will suffer and you will not be able to perform at your best. Provide healthy food options at reasonable prices. For the sake of consistency in quality, you can tie-up with catering companies or food outlets to do so.
You can even create a little kitchen space in your office with basic amenities and encourage employees to bring food from home. Part of your office design can include a place to rest, read or even exercise, but not necessarily a gym.
Occasionally, share interesting and useful information about diet and nutrition with your employees. To work, use furniture that is comfortable and maintains good posture, yet not entirely cozy enough to be lazy. This will help get the work done as well as give your employees the sense of wellbeing.
Education and migration agencies have to deal with all sorts of clients and situations. Stress is part of the job, but if your employees are mentally and physically healthy, it will keep them fresh and motivated to handle all the difficulties your agency might face.
Chase The VISION, Not The Money!
Nurture an agency culture that is safe and appealing to work in. Provide employees with ongoing opportunities and incentives to learn and grow their skills. This could be in the form of on-job trainings, attending events or seminars, timely job promotions or even adopting a mentorship program.
Give your employees an option to have a stake in the agency’s success, whether it is in the form of stock options, bonuses or profit sharing tied to performance. If the company does well, they too will share that success. This will give out a positive message about your agency culture and motivate the employees. Although this may seem like monetary incentives only, it also makes the employees an integral part of your agency’s vision.
As a migration and education agency, teaching your employees the value of your vision is essential, in order for them to understand your culture as well as the client. For instance, an agency culture that is only about chasing money has a very short lifespan and gives its employees a quick-fix or “will do anything to get clients” type of mindset that is unhealthy for the long-term.
Just remember that…
Customers will never love a company until the employees love it first. – Simon Sinek