Not all migration agencies are wildly popular. And very few are reputed enough to draw prospects relying simply on word of mouth. That’s where the role of advertising techniques comes in for an Immigration agent.
Even the best Immigration Agent uses advertisements to maintain their brand presence in the market. But for the relatively new and growing ones, advertising is the only hope for drawing the attention of prospects.
In this article, we discuss some cool tips & tricks that have been tried and tested by renowned migration agencies in their advertising strategy. As an Immigration Agent, you can exploit these advertisement hacks to your benefit.
The Headline That Fuels Curiosity
When you put out an advertisement as an Immigration Agent, you expect your audience to read through your entire message. But first, you need to hook your target audience with a headline that fuels curiosity and interest.
We live in a hyper-competitive, publicity-driven world where advertisements normally get low priority compared to other types of content. There are hundreds of other non-promotional contents trying to grab the attention of the same audience you are targeting. An Immigration agent should make sure that their advertisement efforts are not being obscured by the competition.
For example, as an immigration agent, your advertisement has to grab the attention of people as they turn the pages of newspapers and magazines to catch up with news or scroll down websites looking up something else.
As an Immigration agent, you’d be lucky if their eyes fall on your advert. But when it does, it’s the headline that catches their eyes first. So headlines have to be striking enough to make them blurt out, “What’s this all about?”
Make sure whoever does advertising for your Immigration Agent, fully understands the power of a killer headline.
The Message That Shows Benefits
Nobody sets aside time to go through advertisements. And the case is not different for an Immigration Agent. That’s why you only get flitting seconds before your target audience goes to the next page or click on another link.
So after you have aroused enough interest in them with an awesome headline, get straight to the point. That is, show them the benefits of contacting an Immigration Agent. Don’t get tempted to brag about your company. Remember, advertisement spaces are expensive. So focus on the purpose of the message and give it the due space and weight it deserves.
How can you help your prospects solve their problems and achieve their goals? If you, immigration agent, keep the ultimate goal of your audience in mind, you’ll never go wrong.
A strong, solid message is all about engaging your audience and building trust. It should also encourage your target audience to take action, like visiting or making a call to your Immigration Agent.
Most importantly, your advertisement should make promises that help your target audience visualize the benefits. It just takes a few words to describe promises: “Free evaluation,” “Meet visa experts.” Promises also include freebies such as gift hampers, tickets to movies or free dinner pass. Forming and meeting promises is a major part of advertising techniques.
You can also mention using an immigration agency management software. It will make you, the immigration agent, technologically advanced.
The Tone That Convinces
The audience that an immigration agent targets often do not let emotion govern their decisions. In fact, a majority of them use logic and evidence while choosing a migration agency. This is because the decision to migrate is a very big decision. People rely on reasoning and facts rather than on emotions.
Keeping that in mind you need to set the tone of voice in your Immigration Agent advertisement accordingly. When you give your agency the proper voice, it will reflect the impression of professionalism and credibility. Support your advertisement with facts and figures. Make them logical. Logic persuades.
The Graphics That Are Pleasing
An Immigration Agent needs to make the best use of pictures, colors and other graphical tools to attract and retain the attention of the target audience. Colorful and graphically enhanced ads easily stand out from the plain, black & white ones. This is one of the smartest advertising techniques.
Faces of clients exuding confidence and excitement, popular buildings or structures of destination countries, or architecturally impressive college buildings amid well-landscaped surrounding can all provide a perfect graphical backdrop for your message concerning the Immigration Agent.
Plain, black and white advertisements aren’t compelling enough to turn heads around let alone catch the attention. So you as an Immigration agent, can attract viewers through effective combination of graphics.
The Channel That Offers Maximum Exposure
After you have created a killer headline, crafted a powerful message and finalized an alluring graphics, your advertisement is ready.
The next step in advertising techniques is to identify the right channel.
You need to figure out how your message would come across a maximum number of your target audience. There is no single media channel that attracts all the target audience of an immigration agent.
So you’ll have to spread your message regarding Immigration Agent across different channels as part of your advertising techniques.
Advertisements that appear in widely read, national level newspapers and magazines will have more credibility than those published in small time, local publications.
Likewise, most cities and towns have their own popular websites, news sites, blogs or information sharing sites well-liked by the general public, including young students. It would be wise to advertise your Immigration agent in these digital platforms.
Most important of all, an immigration agent must promote the migration agency through social media sites. If there is one medium that people of all age groups are hooked to, it has to be social media.
Social media sites draw prospective clients, their relatives and the extended circle of their friends. To leverage social media as a vehicle for migration agency advertising, an immigration agent need to have a good digital footprint and knowledge of how to create messages that work best on a particular site.
Once your advertisements start inviting prospects and you successfully begin to acquire new customers, you can also use an agency management platform to track each step of your client’s journey.