Education consultants can build a strong brand and get clients for your agency. We’ll explain how.
It sure isn’t a surprise that while the internet is taking over the lives of a lot of people, agencies are trying to connect with people through it. One major strategy taken to do so is participating in content marketing. For those who haven’t, fear not! You’re reading the right post.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
The main idea here is to add value to whatever information your audience is getting about your agency. Through content marketing for education consultants, you can reach people with information they did not even think about getting before purchasing your service. So, it’s like taking a step ahead in your marketing game.
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
Content marketing for education consultants is not as vast as any other consumer products. If you follow some simple rules and strategies then you’re already winning the game. For your ease, I have listed down few ways to generate content that reaches your targets easily. Let’s go on then.
Blogs and Podcasts
Before you roll your eyes, let me tell you that many education consultants have not been focusing on these despite knowing their advantage. While they go on making attractive brochures and boards about their services, they’re missing out majorly. Students are more inclined to read online blogs and podcasts than to visit your agency to get information. Moreover, students who are planning to go abroad usually do their due diligence. When you have blogs that help them get resourceful information, they begin to trust your education consultants. Blogs and podcasts should be a part of your marketing and branding strategy too.
Smart tip: Hire a student to do this job. They can make the blogs and podcasts more personally. Plus, they know what other students are looking for more than you. So give it a try.
Videos and Infographics
It is no surprise that Youtube is now the second largest search engine in the world. People want to see videos of whatever they’re searching about. Share more videos if your goal is to reach more students. It has been found that students start to research about foreign studies 2-3 years earlier. You can make vlogs or video diaries of students that have been given excellent service by the education consultants. These videos are easy to make with so many easy to use apps. Word of mouth marketing is a powerful marketing tool. These testimonial vlogs will help win over other students.
Infographics are also creating a lot of buzz in the market. These are generally vertical graphics that include stats about a certain topic. If you’re to use it then you can add stats about your success rate as well as other statistical information about popular destination countries. Infographics are easy to digest, fun to share and very engaging.
Smart tip: Make sure the vlogs are informative, relatable and genuine. Builds more trust in you.
Bonus smart tip: Make the infographics fun and engaging. The students will be more willing to share interesting contents.
Slides and Newsletters
It has been found that 84% of millennials do not trust traditional marketing. Your prospective clients most often fall under this group. So, you need to target them with modern methods. Since students are always on the look for answers to their assignments, you can reach them by delivering your content in sites where they’re most often present, like Slideshare. They’ll know where to look for consultation once they decide to start their abroad study process.
No matter how annoying getting the “subscribe newsletter” ad after opening a webpage is, it serves a really good purpose. If not many, you get leads! With monthly or even weekly updates, you might give them the information they’ve been seeking. And in time, you’ll get to turn them into clients.
Smart tip: You have to make sure that you’re reaching out to them with the information they really need.
Technology is constantly changing these days. You can find the best education agency CRM to numerous content marketing tools. Thus, you need to be aware of these tools and consultancy CRM to stay ahead. Apart from the above-listed media you, Education consultants, can always go beyond or change some bits like maybe add testimonials and case studies of students you’ve served. Just remember, the need is already there for your service, you only need to reach out to people. Get your agency forward by using strategies of content marketing for Education consultants.
If you have any queries or suggestions, feel free to comment down below.