Not all education and migration agencies are wildly popular. And very few are so reputed as to draw prospects relying simply on word of mouth.
That’s where the role of advertising techniques comes in.
Even the well-established education and migration agencies advertise to maintain their brand presence felt in the market. But for the relatively new and growing ones, advertising is the only hope for drawing the attention of prospects.
In this article, we discuss some cool tips & tricks that have been tried and tested in the case of education and migration agency advertising.
The Headline That Fuels Curiosity
When you put out an advertisement for your education and migration agencies, you expect your audience to read through your entire message. But first, you need to hook your target audience with a headline that fuels curiosity and interest.
We live in a hyper-competitive, publicity-driven world where advertisements normally get low priority compared to other types of content. There are hundreds of other non-promotional contents trying to grab the attention of the same audience you are targeting.
For example, your advertisement has to grab the attention of people as they turn the pages of newspapers and magazines to catch up with news or scroll down websites looking up something else.
You’d be lucky if their eyes fall on your advert. But when it does, it’s the headline that catches their eyes first. So headlines have to be striking enough to make them blurt out, “What’s this all about?”
Make sure whoever does advertising for your education and migration agency, fully understands the power of a killer headline.
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The Message That Shows Benefits
Nobody sets aside time to go through advertisements. That’s why you only get flitting seconds before your target audience go to the next page or click on another link.
So after you have aroused enough interest in them with an awesome headline, get straight to the point. That is, show them the benefits. Don’t get tempted to brag about your company. Remember, advertisement spaces are expensive. So focus on the purpose of the message and give it the due space and weight it deserves.
How can you help your prospects solve their problems and achieve their goals ? If you keep the ultimate goal of education and migration agency audience in mind, you’ll never go wrong.
A strong, solid messaging is all about engaging your audience and building trust. It should also encourage your target audience to take action, like visiting or making a call to your agency.
Most importantly, your advertisement should make promises that help your target audience visualize the benefits. It just takes a few words to describe promises: “Spot admission,” “Free evaluation,” “Meet visa experts.” Promises also include freebies such as gift hampers, tickets to movies or free dinner pass.
The Graphics That Is Pleasing
Make the best use of pictures, colors and other graphical tools to attract and retain the attention of the target audience. Colorful and graphically enhanced ads easily stand out from the plain, black & white ones.
Faces of students exuding confidence and excitement, popular buildings or structures of destination countries, or architecturally impressive college buildings amid well-landscaped surrounding can all provide a perfect graphical backdrop for your message.
Plain, black and white advertisements aren’t compelling enough to turn heads around let alone catch the attention.
The Channel That Offers Maximum Exposure
After you have created a killer headline, crafted a powerful message and finalized an alluring graphics, your advertisement is ready.
The next step is to identify the right channel.
You need to figure out how your message would come across a maximum number of your target audience. There is no single media channel that attracts all your target audience.
So you’ll have to spread your message across different channels.
Advertisements that appear in widely read, national level newspapers and magazines will have more credibility than those published in small time, local publications.
Likewise, most cities and towns have their own popular websites, news sites, blogs or information sharing sites well-liked by the general public, including young students. Advertising your education and migration agency in these digital platforms could also be a smart choice.
Most important of all, you must promote your education and migration agency through social media sites. If there is one medium that people of all age groups are hooked to, it has to be social media.
Social media sites draw prospective students, their parents and the extended circle of their friends. To leverage social media as a vehicle for education and migration agency advertising, you need to have a good digital footprint and knowledge of how to create messages that work best on a particular site.