5 Tips to Convert Prospects into Clients

Convert Prospects into Clients

A successful business requires a productive working model. The idea behind the profession may be very novel but if the fundamental structures are not in place, then success becomes a distant thought. An individual or organization can only evolve if their daily functions are running smoothly, saving them time and money. When your management and workflow become efficient rather than being a burden, new ideas and innovations find the space to grow.

When it comes to education and migration agencies, clients will expect them to make their applications successful as well as solve problems along the way. This requires a lot of trust building, embedded in everything an agency does. As much as being a good manager is important, the agency also needs to be honest and transparent with the information they share with prospective clients. At a time when they are turning to you for help, the information provided to them must be helpful and timely. A good agency should be about establishing a long-term relationship, without luring clients for short-term benefits.

Education agents and migration agents around the world have a lot on their plate, when it comes to dealing with clients, partner institutions and immigration offices. Here are five basic tips that can help you convert your prospects into clients:

Send Appointment Reminders

Once a prospect has contacted you and wants to meet, make sure you send them an appointment reminder at least one day before the meeting. It should include date, time and location. This is a great way of showing your professionalism and creating a good first impression even before you have actually met the prospect.

Agentcis users can create appointments and schedule them within the app. Appointment notifications are shown on Users dashboard whenever the user log on to Agentics.

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Make Exceptional First Impressions

First impressions really matter! Attire and body language can make the difference in winning or losing the prospect. The attire must be professional, neat and tidy while the body language should be warm and inviting. Also, make sure your office and meeting rooms are clean and the items well placed, without any clutter.

Send Email Notes

After prospective clients have met you in person, email detailed minutes or notes about the meeting. Ideally, it should include details that capture the essence of your meeting such as the decisions made and the steps ahead.

Client Followup
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Agentcis, an agency management software, can do the job efficiently without burdening you or your staff. The software enables you to take  note of  everything in the ‘Prospect Profile’ section and retrieve it as and when required, including emailing the potential clients directly from within the app.

Always Follow Up

Good communication is the key to winning over clients. After you meet a prospect, make sure an appropriate time and day is marked for the ‘follow up’. However, this should not be intrusive and annoying for the potential client or give the impression that you are desperate for the business. It must be subtle and part of your regular service. Think of a creative way to do so and be clear on what you are trying to achieve. For instance, it could be in the form of updating the prospect about a new policy or a minor detail you may have missed during the meeting.

Offer Attractive Incentives

We all love freebies. However, offer your prospects incentives that make sense to them and your business. It could be anything that helps your prospect come onboard.  Few examples of such may  be discounted service fee; scholarship options for students via partner institutions or a free visa application service on joining the course. Be creative, there are many ways you can create a Win-Win Situation.

The most believable assurance that you can give to a client is that your processes are error-free. When a prospect understands that your agency is serious about streamlining the  processes of managing, validating, and monitoring their applications, ‘trust’ follows naturally. This is what eventually converts prospects into clients.