Social media marketing is a form of digital marketing that uses social networking websites as a platform. The goal is to produce shareable content that is easy to read and share with their friends, family or peers, thus helping your agency increase and establish brand exposure.
Its other goal is to get to know clients personally. The fact that social media is interactive, gives people the opportunity to ask questions or give feedback about your products and services.
The popularity of sites like Twitter, Facebook, LinkedIn, and YouTube continues to rise. This trend is seen not just among the younger generation but the older ones are also getting used to it! Here are five powerful ways of using social media marketing to attract and acquire clients for your agency:
Create a strong social media marketing plan
Don’t make the mistake of getting into social media marketing without a clear strategy. The plan will allow you to follow a direction and take necessary remedial steps whenever necessary. This is what you should include:
Your agency’s target audience
Given that your clients generally comprise of young people wanting to study abroad or migrate, it will be safe to assume that most of them are using social media. However, it’s important to do research and know the actual social media research figures.
Select social media channels
As there are so many social media sites today, it can be difficult to choose. Your selection can be a combination of what your target audience is already using and what the research shows.
Plan for each channel
Your agency’s social media strategy should consist of plans for each social media channel. Each social media website is unique and you will need to plan accordingly. If you’re just starting out, keep the number to a maximum of three.
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Build a social media content strategy
Without great content, social media is useless. Whether it is in the form of text, images, links or videos, high quality is a prerequisite! There are three main components to a successful social media content strategy:
Type of content
Depending on the social media website you plan to use, the type of content will need to be chosen accordingly. For instance, Twitter only allows 140 characters of text, Facebook allows longer texts, and LinkedIn is a network for professionals. Research every website and see how it actually works.
Time of posts
While there are plenty of recent studies that say you should post at specific times, this decision should be based on your agency’s audience and geographic locations. Ideally, your social media posts are effective when your target audience is most attentive. So, run some tests and figure which timings work best for you.
Frequency of posts
The number of times you post on social media is as important as the content you share. It must be engaging and consistent, but not intrusive! Finding the right frequency is crucial, as it directly relates to how much your clients will interact with the content.
Use shareable web forms
A web form, also called an HTML form, is an online page that allows users to give their inputs. It is an interactive page, where your clients can fill out the information you need from them. Especially in the education and migration industry, where paperwork plays a major role, it is particularly helpful. Here are some effective ways to use it:
Generate leads and attract prospective clients
Some agency management software provides agency solutions when it comes to generating leads and attracting prospects. It provides an easily shareable web form, which can be a very good tool for social media marketing.
Share across various online platforms
Every agency is provided with a unique Web Form Link. This web form is auto-synced with the application and automatically updates whenever changes are made in the system. This form can be shared on any online platform, including social media, chat apps, and even on advertisements, to acquire information on leads and convert prospects to clients.
Embed button on website
If your agency uses Facebook, a button can be embedded on your website and integrated with the web form. This will then direct anyone who clicks this link to the web form. Once the form is submitted, information will be updated as leads.
Advertise on social media
Like every other media outlet, you can advertise on social media too. While it is good to grow your agency brand organically, the market outreach may be limited and there will be times when it makes sense to do paid promotions. Nearly all social media websites have analytic options, so you can keep track of your progress. Set aside a reasonable budget and look into the following:
With more than a billion people using this social media every month, Facebook ad is one of the best ways to promote your agency business. You can choose the audience, amount you want to pay, duration of the ad, regions or countries, and relevant features.
This social media website is a networking platform for professionals and subsequently, helps businesses of all sizes reach their target audience through Linkedin ads. It also works for your various business goals, whether it is to do with generating leads, brand awareness, or even event registrations.
Any video uploaded to YouTube can be an advertisement. Pre-roll video ads appear before other videos on YouTube with an option to view or skip. Moreover, you only pay when someone engages with your advertisement.
Use #hashtags smartly
Hashtags are short links preceded by the (#) sign. By using it on your agency keywords, you can organize content and track discussion topics based on those words. For instance, by using #EduAustralia, you can see all the posts that are related to this subject, in real time. Most major social media platforms support hashtags:
Create your own
The thing with hashtags is that it requires originality. If you think of a hashtag related to your agency, you need to make sure no one else is using it already. This uniqueness will enhance the agency’s brand and attract more people to your content.
Twitter hashtags are mainly used to indicate specific topics of conversation. The “trends” sidebar of your Twitter feed will display a list of hashtags you might be interested in, based on your tweets.
When you click on a hashtag in Google+, the search results will include the original hashtag as well as posts with similar tags and keywords. Google also gives you the option to search within Facebook or Twitter.
The aspects of social media marketing that stand out are creativity and consistency. Whether it’s an agency blog you are writing or using advertising techniques on social media, it must be creatively unique and very consistent. It is the only way to attract clients and get them talking about your agency!