Best study abroad companies know that without marketing and a little bit of ad here and there, no startups can become big.
If you’re one of those education consulting companies dreaming of becoming big, let us tell you you’ve landed on the right page. We trust that your company has excellent counselors who know every bit about study abroad processes. But what concerns us is how you’ve been marketing yourself. That’s why we’ve written this blog especially to boost your clientele and rid you from worries of studying marketing from scratch.
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.” -Steuart H. Britt
Before moving on, its best that you forget anything and everything you might have known from here say about marketing.This is just so you can grasp exhaustive information that we’ve collected meticulously just for you.
Well then, let’s get back to how the best study abroad companies use marketing hacks to stay on top. We’ve listed the 5 most common and easy hacks which you can use right away to generate leads.
Show your presence in major social media
If you’re a study abroad company without a social media account at least in facebook then you should probably get one. Right Now.
The best study abroad companies know this about the modern world and are adaptive to new ideas. They might also be a social media celebrity by now. Since, they know that their target segment- students- are most present in these sites, they have a special team to handle those accounts.
What you can also take a note of is the growing number of smartphone users. This group of people mostly comprise of teenagers and students. If it rings your bell then you should immediately get yourself a mobile-friendly site that is easy to navigate. After some content marketing and SEO, you should be good to go.
Blogging never hurt anyone
Instead, blogging always benefits. This is why the best study abroad companies have a separate page dedicated for blogging. All it requires is some time for research and writing. Also, just a tad of creativity and images to make the blogs look attractive. Trust us when we say that publishing your blogs on major social media sites will get you hundreds of leads. If you’re fretting over how bad your writing is then you can always hire freelancers. Or better, learn to blog and download free images from this site.
Newsletter and Emails are still a thing
While you might’ve heard that marketing now is all about SEO and social media, newsletters and emails are still hot. They serve a major purpose of reminding the leads and ensuring that they don’t forget your company. It doesn’t require a lot of your time or effort to write one. Furthermore, free templates are easily available in the net that you can tweak to your preference. See, there isn’t much hassle here so you can begin creating them right now.
International Education Fairs are a must
If not anywhere else, your company MUST be present in International Education Fairs. If not in every one of them, make sure your stall is there in the major ones. Most of the students who attend these fairs are either willing to learn about study abroad or trying to start their process within a year. Being present there will get you a lot of prospects who might even turn into your clients after a great counseling session.
While you’re there, remember to print flyers and brochures so that students can contact you later if they’re interested.
Referrals and Word-of-Mouth
Nothing tops word-of-mouth marketing even now. Because no matter how hard a company advertises its products, a genuine advice from someone you trust will always have more worth. I’m sure your agents have the skill and experience to provide a great service to students. But have you been asking them for referrals after that? Yes? No? Well, if you haven’t then you should definitely ask if they know someone that might be interested in your service.
Referrals don’t end with just your clients. You can always find ways to befriend a college teacher or opinion leaders. Later you can ask them to give your company a shout out. This can be a win-win situation for both of you as you can pay commissions to them too. Since you’re here, you might as well want to look at the best education agency CRM for higher efficiency.
As you begin doing all of this, you’ll realize that marketing isn’t that hard. You just need to come up with creative ideas from traditional ones. And who knows, in some time your company might as well become one of the best study abroad companies.