As a Study abroad Advisor who has been relying on a single marketing strategy to appeal to international students looking for abroad study, need to rethink your approach.
A report, based on a survey of 35,000 students from 94 countries, indicates that your marketing approach should appeal to the actual motives of students in the regions you operate.
The ideas discussed in this blog is for the most part based on a survey conducted in 2015 by student fair organizers FPP EDU Media and digital marketing firm International Education Advantage (IntEAd).
Students’ views about what are the best places for abroad study are shaped by several factors. So it is important for study abroad advisor to pin down causes that have a greater say in their abroad study decisions.
Such insights help you utilize your marketing budget more wisely and effectively.
Who Your Prospects Prefer Most For Abroad Study Advice
It is unwise to judge a book by its cover. But it turns out students do tend to evaluate advice based on who is giving it.
The study found that students from South American countries rely on Admissions Representatives from partner institutions.
Asian students, on the other hand, trust local study abroad advisor who are more connected to their community lingually, geographically and culturally, more than ‘foreign’ representatives.
Advice from Fellow Students enrolled in universities in the destination countries also heavily influence prospective Asian students.
Have Your Prospects Traveled Abroad
Of all your prospects, always make sure to give top priority to those who have traveled abroad. Abroad visit is one of those things that leaves people feeling ‘once is not enough’.
Since these students come with a very strong motivation to go abroad, they are your “most promising targets.” As per the report, 74% of students want to study abroad to for travel experience and lifestyle. Just as store workers are taught to pay more attention to shoppers with shopping bags in hand, your study abroad advisor would do well to give more priority to students who have previously traveled abroad, the report’s authors note.
What Are Your Prospect’s Personal Goals
Find out what motivates your prospects at a deeper level. Categorize them based on their personal goals and then tailor your marketing strategy accordingly. Broadly, students are likely to fall under three categories: Idealist, Realist, and Free Spirit.
Who Is The Decision-maker
All businesses know why it is important to treat decision-makers with a certain respect. The study found that prospects worldwide want to be addressed as decision makers.