No doubt, education fairs are great places for advertising your education agency. It literally introduces your agency to thousands of students and parents at once. That is an excellent opportunity for your education agency to create an awesome impression, all depending on how you present yourself during the education expo.
Many education agencies will be present in an education fair as your competitors. However, a creative and unique presentation can help you stand out of the crowd. An effective positioning on education fairs, seminars and expos can help to grow trust and popularity as well as generate promising leads for your education agency.
To create an influential presence of your education agency, you have to act smart by employing modern tools and methods, as everyone in our generation is tech-savvy. You have to try to deliver information and services in the best and most convenient way possible. Here are a few tips for effective positioning of your education agency at education fairs:
Make an entrance
If you are dressed like a Hollywood superstar during Oscars, who does not fall for you? If not everyone, most of them will appreciate your presence or get envious of you. Present your education agency in an appealing way at the expos and people will surely notice you.
To do so, keep everything neat and tidy, manage your resources properly, use modern multimedia and projector, ensure a comfortable space for the visitors, and create a great visitor-friendly environment. This is how you create first impressions!
You will have more visitors on your stall right away while it will leave a good impact on them, who may visit your office sometime in the near future.
Ensure easy and efficient communication
Almost everyone uses a Smartphone these days followed by various web applications, especially social media. People prefer using the internet instead of traditional sources like notice boards and physical newspapers for collecting information. Therefore, you can make good use of the internet for providing all the information about your agency. You can create an event through your Facebook page or send tweets to inform people about your presentation at the fair.
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If you have your own website, you can keep all the information on it – about your presentation, universities, courses, and scholarships that you will present at the fair. If you want more advertising for the education agency, you can even live stream the whole thing with the help of students and participants.
Make sure everyone in your stall is well spoken, polite, and professional. Plan how each member in your team communicates with the participants. Let every student who visits your stall feel special.
Special offers and competitions
Everybody loves giveaways and discounts, which is why most businesses offer special competitions or lucky draws during fairs and festivals. An education fair is one of the best marketing materials for an agency.
So make special announcements, give discounts on admission fees, call competitions to award students on merit basis or organize lucky draws. This way, you will make the event exciting and attract more students.
Alumni student and celebrity endorsements
Most of the time people will not have any idea about your products or services, thus unable to decide if they must go for it or not. However, if you introduce the product or agency through previous customers or celebrities, people are more likely to trust it.
Similarly, if you introduce the alumni during the fair and arrange an interaction program with them, students may have a better idea about the efficiency of your services. If you have the budget or right contacts, use celebrities to help your agency shine during education fairs. Find a youth icon or academic personality to endorse your agency.
Ensure plenty of academic resources and choices along with a brilliant environment for consultation – students will come to you again as well as recommend their friends. Many students eagerly wait for such expos for all the information they want – it is the perfect place to explore possibilities for higher education and career prospects of the courses they wish to pursue.
So plan and prepare your education campaign to present, engage and attract the right candidates.