Educational consultation agency must be familiar with how to conduct an Education Seminar since they use it more than anyone else.
It sure does help generate promising leads. Most of the interested students are present there and seek guidance from the best educational consultation agency. It’s the chance for an educational consultation agency to build a network of students. They’re most likely to be applying for study abroad programs in less than a year.
But, a lot of times, consultancy fail to conduct it effectively. That is why we’ve written this blog to help you achieve the best you can from seminars.
Education seminars are the best way to draw the attention of prospective international students. Chances of getting genuine prospects through such seminars are really high for educational consultation agency.
A lot of interested students come to the education seminar carrying their documents ready to start their application. So, educational consultation professional can assess their eligibility on the spot. If you think about it, there’s no need for extra marketing activities.
A well-organized education seminar can generate more promising leads than hundreds of emails sent randomly to prospective clients. But such an outcome is possible only if educational consultation professional considers some important aspects. They contribute to making education seminar effective and result-oriented.
Education seminar should be one of your marketing strategies because there are several other marketing methods you simply can’t ignore. So before setting a budget for the seminar, education advisor need to have the right estimation of the possible outcome. You won’t get results merely by investing lavishly in seminars.
Thus, a budget estimation in accordance with the outcome should be done by an education advisor.
Based on the number of visitors, you need to decide whether to:
1) Conduct education seminars at a high-end hotel or moderately-priced meeting facility;
2) Provide snacks or lunch;
3) Keep it for few hours or half-day
Schedule your seminar on a wrong date and you’ll end up with a far fewer audience than you had hoped for. So if you don’t want your seminar halls to be empty, educational consultation agency needs to consider few things.
Try to avoid scheduling your seminar on the same day and time as your competitor’s. That will leave your prospects confused about which seminar to attend. Also, education advisor should ensure that the seminar doesn’t clash with cultural events and festivities.
Finding an appropriate venue is just as important for an education advisor. It should be located in a place that even the first-time visitors can easily find. City centers, college zones, and other areas students love to visit are ideal for organizing education seminars. As an education advisor, you need to find a place where people can easily commute from.
Education Advisor needs to start advertising plan by identifying their targets. That will help to decide the kind of publicity materials that will effective in drawing their attention.
Make sure that your print and TV ads, fliers, brochures, and banners appeal to your target groups’ ambition, hopes, dreams of higher future.
Your advertisements will be effective only when you choose appropriate medium. Equally important are the time slot (in the case of TV) and appropriate format (newspapers, magazines, tabloids) in the case of publications. Although daily newspapers have higher circulation, youth and entertainment magazines are more popular with the target group, education advisor hope to reach out to.
Social media is another publicity medium, educational consultation agency simply can’t ignore. Although it is hard to tell how effective social media campaigns are in meeting advertising goals, no one can deny the fact that they are an ideal way to spread the word. education consultation agency should always take note of this.
Another way they can do this is through education portal.
It is so much easier to identify target groups through social media since people love to post information about their education, career and even their dreams and aspirations.
It has been proven beyond doubt that youths are spending more and more of their time on social media. So it makes all the more sense to use this low-cost channel to reach out to them. A simple message by education consultation professional can remind them about the date of your seminars. Also, request your existing clients, well-wishers, and staff to like and promote your social media posts.
Find A Way To Organize Data Systematically
Information gathered on your prospects during the seminar is a data goldmine for an educational consultation agency. Use the data to categorize your prospects based on their interest, academic performance, financial ability and the overall likelihood of their chance to qualify.
You should make it a point to document and record them in a systematic and organized manner. Make sure that the information is stored in such a way that it can be easily retrieved when required. Also, it is important to ensure that all the data are safely stored and there is no chance of losing them. Cloud-Based Agency Management Software like Agentcis can be really helpful for an educational consultation agency to store their data.
Follow Up To Make the Most Of Available Data
Education Advisor should use the data to follow up with the prospects. The most promising prospects are the ones who had shown genuine interest. And whom you have identified as having a real chance to succeed.
Once you have identified the promising prospects the next thing to do is to call them.
Steps to making a follow-up call
- Be courteous.
- Tell the prospects what the phone call is about and request for a few minutes of their time.
- If they are busy, ask them if you can call them some other time.
- Remind them that they have a strong chance to succeed.
- Tell them about how your Agency can help them in the process.
- Request them to provide references who could be interested in studying abroad.
- End the call thanking them for their time.
We hope we did manage to convince you that education seminar is effective in leads generation for your educational consultation agency.