Despite immigration policy changes in some leading countries around the world, new reports on the global education industry shed positive light on future prospects. They point to the trends and opportunities in the industry, including innovations, technology, and growth areas.
A recent report on the Global Education Enterprise Resource Planning or better known as ERP is an effort to determine the development prospects of the market from 2017 until 2021. It has historical figures and future estimates, helping businesses and agencies to gauge growth opportunities.
ERP is cloud-based automation software, which manages campus administration, operations, enrolments, and other academic activities in an efficient way. The global education report studies the role of ERP in North America, Europe, China, Japan, Southeast Asia, and India.
As the expectations of parents and students increase, higher education providers are constantly thinking about how people, processes, and technology can work more productively. Using validated analytical tools, the report highlights the profitability and feasibility of new investments, including analysis of leading market players.
Another new report from QS explores the methods undergraduate students use to research colleges and universities. The survey looks at education institution websites as the main source of information for prospective students. Social media plays its part too, especially when it comes to gathering recommendations for colleges and universities, as well as to gain insights into student life and their experiences.
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However, the findings show that survey respondents still give much more emphasis to education institution websites over social media. Nine out of ten respondents rated such official sites as “essential” or “very important” in their decision-making process, with only 20% giving the same importance to social media.
The QS report also mentions,
“Social media may not have been rated as essential as other types of website, but it’s still a vital part of the mix. Students will expect a university to be present on a number of different online platforms, and up to date accounts are an excellent way of interesting prospective students.”
Although many students said they prefer education institution websites over social media, the report shows that a significant number of them talk about having difficulties in navigating these sites. As per the QS report,
“Around 56% struggled to find funding-related information, 39% had difficulties finding out about the application and admissions process, and just over a third struggled to find details of course content. Visa information was a problem area for 21%, while just under 10% had difficulties finding all they wanted to know about the location of the institution.”
The higher education market is growing tremendously, not just in terms of student intakes, but also the range of technological innovations it is witnessing. Other dynamics like bigger investments from private stakeholders and opening of newer markets is playing an increasingly vital role too. Regardless of political upheavals, the education industry has taken a life of its own and future prospects look very promising indeed!