ICEF, the global market leader in networking events and services for the international education sector, has partnered with Edified, a consulting firm specializing in education, to launch the Ethical Sales Training for Agents and Counsellors (ESTAC) course. This online program equips agents and counselors with sales skills based on ethical practices. Its goal is to help agents achieve long-term success and deliver positive results for students globally.
The ESTAC Course: Introducing a Student-Centric Sales Approach
The ESTAC course is a self-paced, online training program. It helps education agents build sales skills focused on ethics and student success. By using a student-centric approach, agents can better understand each student’s goals and needs. This personalized, value-driven guidance builds trust, improves the student experience, and enhances agents’ reputations. It also supports sustainable growth in the international education sector.
Why Education Agents Should Take This Course
The ESTAC course helps agents stand out in the field. It offers practical tools for guiding students while building credibility and effectiveness. Here are some of the ways this course can help agents succeed:
1. Strengthen Decision-Making to Guide Students Confidently
The ESTAC course teaches agents strategies to support students at each stage of their journey. By learning to understand student concerns, agents can offer ethical guidance that builds trust and confidence. This approach strengthens the agent’s role as a reliable guide and fosters supportive relationships with students
2. Helps Agents Showcase What Sets Them Apart
Standing out in a competitive field is essential. The course encourages agents to highlight their strengths and offer insights beyond standard advice. By focusing on each student’s personal needs, agents learn to position themselves as trusted advisors. This approach builds stronger agent-student relationships and establishes agents as ethical, student-focused professionals.
3. Helps Agents Showcase What Sets Them Apart
EffEffective counseling means recognizing each student’s unique background, aspirations, and challenges. The course teaches agents how to interpret and respond to diverse student profiles. This skill enhances advisory abilities and ensures students receive well-matched guidance, improving their overall experience.
4. Build Trust Through Ethical Communication
A key part of the ESTAC course is ethical communication. Agents learn strategies that emphasize transparency, integrity, and accountability. By ensuring students and families have a clear understanding of available options, agents build lasting trust. This commitment to ethical standards strengthens the agent’s reputation and reliability.
5. Utilize Technology for Personalized Student Engagement
Agents gain practical skills in using data analytics, AI, and CRM tools to engage students more effectively. These technologies allow agents to customize messages, track engagement, and respond quickly. This data-driven approach improves the student experience and keeps interactions organized, effective, and ethical.
A Step Toward Ethical Excellence in International Education
The ESTAC course is an important step for agents who want to excel ethically in international education. With tools to build trust and stand out, agents can guide students thoughtfully and confidently. For those looking to advance both their skills and reputation, ESTAC offers a pathway to sustained success.
