Ways to Reach Your Audience During COVID-19 Lockdown

With the rise of highly infectious delta variant of COVID-19 cases in Australia, many major Australian cities are heading into lockdown. You and your business are probably impacted by the COVID-19 crisis. 

For education and migration agencies, sustaining the business and staying connected with your clients during these times can be challenging enough as well. In this blog, we will be discussing some effective ways through which you can reach your audience even during the lockdown.

Ways to Reach Your Audience During COVID-19 Lockdown

Social Media

Everyone is on social media these days. An average person spends around 2 hours time on social media daily. Make your social media handles active and put regular updates on your page. You can tell your story, share your ideas, and sell your services and products on social media. You can engage your audience so that you can also know what they are actually looking for. This is the most effective way to reach and engage your audience on a regular basis.

Email Marketing

Just like social media, you can reach your audience through email marketing as well. But unlike social media, where users leisurely spend hours scrolling, email marketing is more direct and specific. Send tailored emails to your contacts, update them about any new and current happening, offer your products through emails. This way, the interested audience can reach out to you. 

Blog Posts

Blog posts act as a regular update to your clients. A blog post can be related to any important update on border opening, visa application, important deadlines or any such. This will help your clients stay updated on the relevant issues that they are interested in. You might be thinking that everybody does that and the internet is already saturated with so much the same content. But the truth is, how effectively you do what others do is what matters. Incorporate effective SEO techniques to reach the top. Because in the end, the blogs cost you nothing but just your little time and can give you returns more than anything.

Reaching your audience on Google

Google can be a multi-faceted platform to reach your audience. What can you not do on Google? The first thing is bringing your business online through a website and domain on google. Make it SEO friendly so that whenever your clients or audience are searching related to any service or product that you sell, they can find you on the top. You can also have paid ads to place yourself on the top. With your business details on google, you can reach your audience easily. 


When everything is on halt, the digital ways come in handy and are effective to keep your audience engaged with your business. If you don’t do it, your competitors will. So, try these ways to reach your audience during COVID-19 lockdown. 

For more industry-related tips, stay tuned with us.

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