Marketing is major for any business to thrive in the market. As an abroad study agency, you should know this fact. In such a competitive market, without marketing and a little bit of ad here and there, no study abroad consultancy can become big.
Are you an abroad study agency dreaming of becoming big?
Well, then my friend you’ve landed on the right page. We believe that your education consultancy provides great service and has counselors who know every bit about study abroad processes. Now, the only part left to focus on is marketing.
This blog will help abroad study agency boost their clientele. It assists you to get rid of the worries of studying marketing from scratch.
“Make your marketing so useful people would pay you for it.” – Jay Baer
Follow this basic five rules to make your marketing so useful that international students reach out for your service. By following this rules, it is assured that your abroad study agency will stay on top. You can use this rules right away to generate leads.
Rule 1: Major Social Media Presence
Does your global consultancy have a FaceBook page or account? Do you have a Twitter account or Instagram? Are you on at least any one of the hyped social media?
Every abroad study agency should know that in this modern world, you should be adaptive to new ideas. Social media presence helps you understand your target segment students. It helps in finding the sites in which students are mostly present. Study abroad consultancy should have a special team to handle these accounts.
The growing number of smartphone users is not a surprise for anyone. Mostly teenagers and students use smartphone nowadays.
So, having a mobile-friendly site that is easy to navigate is a must. After some content marketing and SEO, you should be thriving in the market.
Rule 2: Prioritize Blogging
Blogging has tons of benefits. Abroad study agency fails to see those benefits. An education consultancy should have a separate page dedicated to blogging.
To be honest, blogging requires some time for research and writing. Also, a tad of creativity and images is needed to make it more attractive. But hey, it can bring you hundreds of leads.
“The first thing you need to decide when you build your blog is what you want to accomplish with it, and what it can do if successful.”- Ron Dawson
The content that you create will make your customer or reader confidence enough to trust your abroad study agency. You can establish a brand as an expert. Blogging gives you the freedom to increase the number of relevant inbound links. Such links can direct readers to the main parts of your website. Similarly, if you do blogging along with SEO, traffic to your site can be increased.
Remember, on the other end of your blog there are readers who return to your site for relevant information or to even make a purchase. To conclude the longer visitors spend time on your website, more chances of gaining new customers.
Rule 3: Don’t Forget Newsletter And Emails
“Not viewing your email marketing as the content is a mistake.” – Chris Baggott
Many people believe that marketing now is all about SEO and social media. They think newsletter plus emails are outdated. But let me break it down for you, newsletters and emails are still hot.
It plays a significant role in reminding the leads and ensures visitors don’t forget about your education consultancy. Another best part of the newsletter and emails is they don’t consume much of your time and effort. It is faster to write one. Furthermore, you can find free templates in the net that can tweak to your preference.
Rule 4: Never Miss International Education Fairs
Abroad study agency must be present in international education fairs. Being present in every one of them must be hard but make sure your stall is there in the major ones.
Students who attend such fairs are willing to process for international studies. Or they might want to get more information about it. Anyways they are already in the mindset of going abroad for studies.
Abroad study agency can get a lot of prospects, who might even turn into clients after great counseling. While you’re there, remember to print flyers and brochures. The students can contact you later with them.
Rule 5: Gain Referrals And Good Word-of-mouth
Word-of-mouth marketing still matters. Nothing can top word-of-mouth marketing even today. Especially in the service industry, word-of-mouth is crucial. No matter how hard a consultancy advertises its product, genuine advice from someone they trust will always have more worth.
Similarly, referrals are also crucial. Referrals don’t end with just your clients. Abroad study agency can always find ways to befriend a college teacher or opinion leaders. After some time you can ask them to give your company a shout out. This can be a win-win situation for both. You can pay commissions to them.
Since you’re here, you might as well want to look at the educational consultancy management software for higher efficiency. It is assured that your global consultancy name will be on the tip of everyone’s tongue if you follow these simple five rules. Therefore, marketing isn’t that hard. Abroad study agency should just come up with new ideas from traditional ones.