Sub-agents & Super-agents: Everything you need to know

Whether your education and migration agency business is small or large, the business starts with symbiotic relationships with agents, sub-agents, and super-agents. These networks bring business, expansion, and guidance for growth in the international student recruitment world.

Here in this topic, we will discuss in detail what sub-agents and super-agents are.

Who are sub-agents?

Sub-Agents are the ones who refer and send applications to you for Partners they do not have a direct connection with. Partner here represents the university or educational institution where you enrol your students. In other words, the sub-agents are the education agents who refer their clients to you because they do not hold a relationship with an education provider.

Who are super-agents?

Super-Agents are the ones to whom you send an application if you don’t hold a direct representative agreement with the Partner. In some situations, you might need to refer your students to partners with whom you don’t have a direct connection – typically this might be bigger education agencies with a large network. In other words, super-agents help to reach out and send applications to the partners with no direct agreement.

Building your Agent Network

As an education and migration agency, to get your business growing you need to build your agent network. The migration consultancy industry is so vast and complex that most agencies can only specialize in certain kinds of services. Professional networking events is a great way to get to know different agencies and start building a relationship with them.

If potential clients contact your agency but you do not have the services they are looking for, you can refer them to another agency you trust in your network. In this scenario, you would be the sub-agent and the agency you refer to would be the super-agent.

Building and maintaining your agent network can also help your business grow. It means your client will not go directly to your competition, and you will still get a commission if you are either a sub-agent or a super-agent.

Make sure when you are choosing a sub-agent or super-agent that they are an education agency where you can work well with each other and will not hinder your client’s experience. Here are some things to think about when choosing a sub-agent or super-agent:

  • Their reputation in the market
  • Their history
  • Potential growth
  • Aligning values
  • Location coverage
  • Diversity
  • How well will you work with each other?

How do you use Agent Management in Agentcis?

Missing payments or unexpected bills and expenses can undermine a good business. With Agentcis, generate specific invoices for commission tracking that features income sharing for the sub-agent and claims in a simple and manageable way for your agents.

You can also add the education agency in the Agent section in Agentcis – so you can easily add the sub-agent or super-agent in the client’s profile for quick reference.

Final Thoughts

To sum up, many of the Education & Migration Agency business starts with symbiotic relationships with other Agents. These relationships are crucial to the business for client expansion, guidance and networking.

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