There is probably no best marketing strategy in the world. But every business has the best marketer, and that’s their customers! This is how to encourage customer reviews to improve business ratings.
Customer reviews or ratings do not only matter if your business is a restaurant, a travel destination or an online store. It is equally important and validating even if you are in an education consultancy business. Your existing customers can convince your prospective students better than no one else. That’s probably a strong reason why 82% of consumers read online reviews before making a purchasing decision.
Similarly, you have higher chances of student conversion if you can encourage customer reviews and improve your business ratings. Here are a few ways on how you can do it.
How to Encourage Customer Reviews to Improve Business Ratings
1. Ask Satisfied Customers and Tell Them the Importance of Their Feedback
Your students having a positive experience with your agency is the biggest asset for your company. Ask them to give reviews once they have experienced success with your service. Reviews are most effective when they are available online, on your website, or on other review platforms, such as Google.
Making customers aware of how important their feedback allows them to tell their experience. You give them the authority to make a decision about how others will feel about your business. If you provided an excellent product or service, they won’t be annoyed if you ask for a review.
2. Make Reviews Part of Your Processes
No wonder positive reviews can attract more clients and escalate your business. It is well worth incorporating a review strategy into the customer journey to judge your company’s performance. At the end of the sales funnel, standardise asking your students for reviews, either on Facebook, Google or your website.
Making customer feedback part of your process can also identify where you are lacking. Hearing this negative feedback, you will be able to reflect on the stages of the client journey and find areas of improvement for your services. You can make reviews a part of your process through email automation on your CRM system. Send a friendly email and get their reviews to improve your business.
3. Leverage Social Media
Your social media page speaks to your brand image among your clients. It is a direct platform where you can interact with your audience instantly. Additionally, your clients can also reach out to you directly on social media., thus, utilise the power of positive customer testimonials. Furthermore, you can also run a digital advertisement on these testimonials to increase your brand visibility.
Share interactive content for your social media so that your students can engage with your page.
4. Entice with Promotions and Discounts
Everybody loves incentives. Another way to get reviews from your students is through promotions and discounts. Promotions and discounts work as an added incentive for your students to submit their reviews. Discounts like 5% off on your language test fee, waiving off a certain per cent of their admission fees can be a good incentive to them.
As you all know, trust is something that’s tough to gain and easy to lose. By showcasing your customer reviews, you can make prospective students more confident that you’re their correct choice.
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